Think and Grow Rich by Napoleon Hill is more than just a book; it’s a proven roadmap to achieving personal and financial success. Since its first publication in 1937, it has been reprinted many times and sold over 100 million copies worldwide. Hill spent 20 years researching the habits and mindsets of more than 500 of the most accomplished people of his time. Through that process, he distilled success into 13 core principles, each offering clear, actionable steps.
In this overview, I’ll share insights from Think and Grow Rich, highlight key ideas from those 13 principles, and reveal a hidden “secret” originally passed on by Andrew Carnegie. Hill subtly threads this secret throughout the book, allowing readers to discover it by applying the lessons themselves. As you read, keep in mind that real growth comes from putting these principles into practice, not just reading about them.

- The First Principle of Success: Desire
- The Second Principle of Success: Faith
- The Third Principle of Success: Autosuggestion
- The Fourth Principle of Success: Specialized Knowledge
- The Fifth Principle of Success: Imagination
- The Sixth Principle of Success: Organized Planning
- The Seventh Principle of Success: Decision
- The Eighth Principle of Success: Persistence
- The Ninth Principle of Achievement: The Mastermind Group
- The Tenth Principle of Achievement: The Mystery of Sex Transmutation
- The Eleventh Principle of Success: The Subconscious Mind
- The Twelfth Principle of Success: The Brain
- The Thirteenth Principle of Success: The Sixth Sense
- Andrew Carnegie’s Secret to Success
- Action Plan
- 1. Define Your Concrete Goals
- 2. Use Autosuggestion Effectively
- 3. Develop Persistence
- 4. Form a Mastermind Group
- 5. Harness the Power of the Mind
- Conclusion and Ongoing Motivation
- Final Thoughts
The First Principle of Success: Desire
Hill begins with Desire, describing it as the cornerstone of achievement. A mere wish is not enough; you need an intense, clear goal that you’re committed to pursuing until it’s a reality. He uses the metaphor of burning ships to show that once you remove the possibility of retreat, you’re forced to push ahead until you succeed.
Hill’s Six Practical Steps for Nurturing Desire
- Define Your Goal – Know exactly what outcome or amount you want.
- Identify What You’ll Give in Return – Every goal requires time, effort, or resources.
- Set a Deadline – Write down a specific date for meeting your objective.
- Draft a Plan – Outline how you’ll achieve it and begin at once.
- Create a Concise Statement – Summarize your goal and plan in a short document.
- Review It Twice Daily – Read your statement aloud each morning and evening, visualizing success.
Hill underscores that belief is what activates your potential. By pointing to figures like Henry Ford and Thomas Edison—who built extraordinary legacies from strong aspirations—he shows the power of unwavering commitment.
The Second Principle of Success: Faith
Faith in Think and Grow Rich is not just passive belief; it’s a dynamic force that shapes your subconscious mind. Hill calls faith the “head chemist of the mind” because it converts desire into tangible results.
Developing Faith
- Use Daily Affirmations and Visualization – Encourage your mind to accept success as inevitable.
- Act as if you’ve Already Succeeded – Move and speak with the confidence of someone who has achieved their goal.
- Foster a Positive Environment – Limit fear-based influences and spend time with people who uplift you.
Hill’s “Self-Confidence Formula” also stresses the importance of action, clarity of purpose, and personal integrity. By mixing thought with emotion, you create a powerful internal momentum that attracts similar positive energies from the world.
The Third Principle of Success: Autosuggestion
Autosuggestion is Hill’s term for directing your subconscious through repeated, emotionally charged statements. He explains that your deeper mind doesn’t filter thoughts; it acts on those it hears most often—especially if they’re backed by genuine feeling.
- Define a Financial Goal – Be explicit and write down how you’ll exchange value for it.
- Visualize It as Achieved – Picture your goal clearly in your mind.
- Repeat This Vision Daily – Let your subconscious adopt these thoughts until they guide your actions.
Hill compares the power of autosuggestion to a child’s unshakeable belief in magic. Although it may take time to see results, consistent effort and faith will eventually align your subconscious mind with your greatest aspirations.
The Fourth Principle of Success: Specialized Knowledge
Hill emphasizes that knowledge alone doesn’t lead to success. Instead, he highlights Specialized Knowledge—the targeted expertise directly related to your goals. General information can be useful, but it becomes transformative only when applied to a specific ambition.
- Hands-On Experience – Gain practical skills that translate into real value.
- Formal Education and Mentorship – Seek out courses, programs, or mentors who can refine your know-how.
- Mastermind Collaboration – Work with people possessing the knowledge you lack.
- Creativity Over Raw Data – Simply accumulating facts isn’t enough; combine knowledge with creative thinking to develop actionable strategies.
Andrew Carnegie thrived in the steel industry, not by being a technical expert himself, but by surrounding himself with those who were.
The Fifth Principle of Success: Imagination
In Hill’s view, Imagination is the “mind’s workshop,” the place where ideas transform into reality. He outlines two types of imagination:
- Synthetic Imagination – Combining existing ideas or experiences into new forms.
- Creative Imagination – Tapping into a higher source of inspiration or “Infinite Intelligence,” leading to breakthroughs.
As an example, Asa Candler turned a simple beverage formula into the global Coca-Cola empire through innovative marketing. Hill’s message is that strong ideas plus a practical plan and deep Desire can generate true wealth.
The Sixth Principle of Success: Organized Planning
A burning Desire must be supported by an Organized Plan to become reality. Hill believes every significant fortune starts with a clear goal and a blueprint for achieving it.
Key Elements of Organized Planning
- A Mastermind Alliance – Surround yourself with people who share your ambitions or offer complementary strengths.
- Adaptability and Persistence – Like Edison’s repeated attempts at inventing the light bulb, keep refining your approach when setbacks occur.
- Strong Leadership Qualities – Courage, self-control, and decisiveness help motivate others to support your plan.
- The QQS Formula – Deliver Quality, Quantity, and a Spirit of Service to maximize your chances of success.
The Seventh Principle of Success: Decision
After examining 25,000 cases of failure, Hill discovered that indecision is a common roadblock to success. Swift, resolute decisions help you maintain momentum and avoid external pressures that can derail your goals.
Tips for Effective Decision-Making
- Practice on Small Choices – Build confidence by deciding quickly in your daily life.
- Seek Aligned Guidance – Limit advice to those who respect your vision.
- Commit to Your Path – Avoid constantly changing direction; let experiences guide you rather than doubts.
Figures like Abraham Lincoln and the signers of the Declaration of Independence made bold decisions despite great risks, illustrating how decisiveness can alter history.
The Eighth Principle of Success: Persistence
Persistence is the engine that keeps you moving forward, even when challenges mount. Hill likens it to carbon in steel—a critical component that strengthens resolve. People like Ford, Edison, Rockefeller, and Carnegie weren’t ruthless; they simply never quit when faced with difficulties.
If your Desire is weak, you’re more likely to give up. Hill advises revisiting the earlier steps on Desire to reignite your passion. He also identifies eight factors supporting persistence: a clear purpose, intense Desire, self-reliance, organized plans, accurate knowledge, cooperation, willpower, and repetitive effort.
The Ninth Principle of Achievement: The Mastermind Group
Hill defines true Achievement as the result not only of individual effort but also of collective intelligence. A Mastermind group multiplies your knowledge and creativity by uniting various perspectives under a shared goal.
- Economic Benefits – Pool resources and expertise to tackle bigger challenges.
- Psychic Benefits – Generate an energy that fosters solutions unattainable alone.
Hill credits Andrew Carnegie’s success in the steel industry to a Mastermind circle and points to Mahatma Gandhi’s peaceful revolution as a testament to the power of collective will.
The Tenth Principle of Achievement: The Mystery of Sex Transmutation
Hill introduces the idea of Sex Transmutation, which involves channeling sexual energy into creativity, ambition, and innovation. Rather than repressing natural impulses, you learn to convert them into a powerful fuel for progress.
Essential Points
- Sexual Desire as Emotional Fuel – When directed wisely, it amplifies imagination, willpower, and determination.
- Historical Examples – Leaders like Edison and Lincoln showcased exceptional focus and purpose, likely benefiting from this principle.
By redirecting sexual energy toward personal and professional goals, you can unlock remarkable potential.
The Eleventh Principle of Success: The Subconscious Mind
Hill sees the Subconscious Mind as a continuous, emotion-driven recorder that shapes your actions. It doesn’t distinguish between positive and negative inputs; it simply acts on whichever thoughts dominate.
Using Autosuggestion to Guide the Subconscious
- Affirm Positive Goals – Repeat empowering beliefs until they take root.
- Replace Negativity – Fear, anger, and jealousy undermine achievement, so substitute them with hope, faith, and love.
- Emphasize Emotions – The more emotion you attach to a thought, the more strongly your subconscious will act on it.
The Twelfth Principle of Success: The Brain
Hill compares the Brain to a radio transmitter and receiver, picking up ideas from others and sending out your own dominant thoughts. When fueled by strong emotion, these mental vibrations become even more impactful.
Collective Thinking
- Mastermind Synergy – A group aligned on a shared goal can spark insights no individual could achieve alone.
- Thought Energy – Autosuggestion and positive thinking help “broadcast” your goals, effectively drawing relevant opportunities.
The Thirteenth Principle of Success: The Sixth Sense
Lastly, Hill discusses the Sixth Sense, a deeper level of intuition or higher insight that becomes accessible once you’ve absorbed the earlier principles. It’s described as a doorway to “Infinite Intelligence,” offering sudden ideas, flashes of creativity, and even warnings.
Developing the Sixth Sense
- Invisible Counselors – Hill imagined conversing with great figures like Lincoln or Edison to draw on their perceived wisdom.
- Group Alignment – Collaborating with others who share your drive can reinforce individual intuition.
Andrew Carnegie’s Secret to Success
Within Think and Grow Rich, Hill reveals a secret first passed on by Andrew Carnegie. At its core, it involves marrying a clear purpose with unwavering belief, so your mind acts like a magnet for opportunities.
Five Key Elements
- Definiteness of Purpose – Know exactly what you want.
- Belief and Faith – Cultivate a confident mindset.
- Persistent Action – Consistently work on your goals.
- Harness Thought Energy – Use focused thoughts and autosuggestion to attract resources.
- Collaboration and Support – Lean on peers or mentors with shared ambitions.
Hill intentionally leaves this secret for readers to discover by applying the principles. In essence, combine a burning desire with an unshakeable belief, and you’ll shorten the path to success.
Action Plan
Based on Hill’s teachings, here’s a concise plan to reshape your mindset and achieve both financial and personal success.
1. Define Your Concrete Goals
- Single Objective – Choose one clear goal (e.g., “Earn an extra $10,000 within 12 months through consulting”).
- What You Offer – Clarify what you’ll give in return (skills, time, services).
- Set a Deadline – Write down a specific date.
- Create a Goal Statement – Summarize your objective, contribution, and timeline in one short paragraph.
- Review Daily – Read it every morning and evening, visualizing your success.
2. Use Autosuggestion Effectively
- Positive Affirmations – Write short, empowering statements that reflect your goal.
- Emotional Engagement – Speak them with passion to imprint them on your subconscious.
- Consistency – Do this twice a day, pairing affirmations with vivid mental images.
3. Develop Persistence
- Clarify Your “Why” – Understand the deeper reasons behind your goal.
- Break Down Tasks – Turn big projects into manageable steps.
- Track Progress – Use a journal or digital tool to note accomplishments.
- Learn from Obstacles – Treat setbacks as lessons.
- Reward Milestones – Small successes fuel ongoing motivation.
4. Form a Mastermind Group
- Select Like-Minded People – Work with those who share or enhance your vision.
- Common Goals – Align on similar ambitions.
- Regular Meetings – Meet weekly or monthly to discuss progress, ideas, and challenges.
- Shared Resources – Exchange insights and strategies.
- Accountability – Assign tasks and follow up on them during the next meeting.
5. Harness the Power of the Mind
- Replace Negativity – Counter self-doubt with statements like “I overcome obstacles.”
- Daily Visualization – Spend a few minutes imagining your success in detail.
- Encourage Creativity – Schedule brainstorming time to spark new ideas.
- Practice Meditation – Dedicate 5–10 minutes to clearing your mind and enhancing intuition.
- Act on Insights – Trust hunches that feel right; they often lead to breakthroughs.
Conclusion and Ongoing Motivation
- Stay Consistent – Routinely revisit your goals and affirmations.
- Keep Learning – Expand your skill set through books, courses, and mentorship.
- Embrace Failures – Treat obstacles as growth opportunities.
- Persist – Many successes come from persisting long after others have quit.
Following these steps nurtures the mindset Napoleon Hill encourages in Think and Grow Rich: a combination of focused thought and purposeful action.
Final Thoughts
Ultimately, Think and Grow Rich goes beyond theory—it’s a transformative guide for anyone who’s prepared to commit to their dreams. Hill’s 13 principles, from harnessing Desire and Faith to cultivating a Mastermind group, outline a clear path to lasting success. By integrating them into your daily life, you’ll learn to overcome hurdles, view failures as stepping stones, and consistently drive yourself toward achievement.
Above all, remember that real change starts in the mind. Embrace the ideas in this summary, take confident action, and remain persistent in the face of challenges. You’ll soon realize that you hold the power to transform your vision into reality, one step at a time.
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